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Factsheet: The B2B Sales Reality Check

With revenue on the line, there's no room for error in B2B sales. Yet, in 2024, many sales teams are struggling to meet their targets. What are some hurdles we're facing, and hacks to generate stronger results?

As part of ViB's ongoing Benchmarked project, we surveyed hundreds of B2B professionals to uncover the real story behind today’s sales landscape.

Our latest factsheet reveals surprising disconnects between what sales teams think is working and what actually drives results.

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In this one-pager, you’ll uncover:

  • The critical factor causing deals to slip through the cracks in 2024
  • The hottest sources for generating qualified leads and where most reps go wrong
  • The most challenging stage of the sales process — and how to overcome it
  • What sales reps say is the top lever for closing tough deals
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