Lessons By Ex-Startups: Generating Demand From Nothing
Mar 29th, 2023
3PM ET / 2PM CT / 12PM PT
As a startup, innovation can feel like a giant magic trick. Growing your brand, products, customers and even a team from the ground up is a long struggle, not all emerging startups get through.
On the flip side, there are entrepreneurs who’ve “been there, done that”, creating demand when none existed for their new offering. How have they overcome one of the most critical stages of jump-starting business demand?
Hear from successful late-stage and ex-startups in the B2B tech industry on our exclusive webinar, Lessons By Ex-Startups: Generating Demand From Nothing. We’re bringing on board marketing leaders from Google and Ermetic. Listen in as these experts share proven success stories and their best tips to help B2B tech startups master the magic.
Register here
Hear how startups drive successful demand generation by:
- Optimizing performance with small and less experienced teams
- Allocating a finite budget to different parts of the marketing mix/funnel
- Winning the brand war against incumbents
- Earning the first few database contacts, customers, and case studies
- Building and promoting high-converting content
- Plus tips to outsource with success
Guest Speakers
Bruce Gibson
WW AVP of Sales, Inside & Commercial (Startups), Ermetic
Bruce is a natural leader in B2B sales with 15 years of experience, mostly in cybersecurity. He has built teams and businesses from scratch, taking companies from inception to acquisition. Bruce brings a proven ability to land new accounts for young companies, including his own.
Mike Hardwicke Brown
Growth Marketing, Operations & Strategy, Google Cloud Security
Michael brings 15 years of experience in digital marketing, demand generation, and marketing & sales operations. Apart from the big names under his belt, Michael’s also no stranger to the startup world, having played key roles including VP of Demand Generation at Cybersecurity startup Siemplify, before it was acquired by Google.