On-demand

Ghosted to engaged:

Palo Alto Networks’ 14,900% Traffic Boost with ViB Emails

Bridget Weir, Sr. Regional Marketing Manager at Palo Alto Networks, shares how her team used ViB’s targeted email campaigns to achieve an incredible 14,900% increase in microsite traffic in H1 2025.

In this session, Bridget will discuss the challenges she faced, how she partnered with ViB to boost engagement, and the strategies that turned ghosts into active prospects.
 
Some of the topics she covers:
  • How to use ViB-powered campaigns to drive triple-digit engagement
  • Messaging, content, and timing tips
  • KPIs that matter most to ensure your efforts are working

Get on-demand access today

Speaker Spotlight

Bridget Weir
Sr. Regional Marketing Manager at Palo Alto Networks

With over two decades of experience in the dynamic world of technology, I am a seasoned B2B marketing professional known for driving impactful results.

My career spans various facets of the tech industry, with the last four years dedicated to Palo Alto Networks, where I've honed my expertise in cybersecurity marketing.

As a field marketing expert, I possess extensive experience in orchestrating successful demand generation campaigns, implementing account-based marketing (ABM) strategies, and executing high-level executive marketing initiatives.

Beyond my professional endeavors, I am a wife and mother of two adult children, and a proud owner of a French Bulldog. I enjoy traveling, maintaining an active fitness regimen, cultivating my flower gardens, and unwinding with friends and a cocktail in the sun.

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