Join us on Wednesday, September 14th
at 10 AM PT/ 12 PM CT/ 1 PM EST
Branding that sells in the B2B tech jungle
Just like how an immersive book hooks a reader to keep flipping, a compelling brand story can breeze a prospect through the funnel. Yet, most B2B tech brands get lost in today’s competitive jungle with a story that doesn’t connect.
Today, a great brand narrative can’t just be a modern logo with a streamlined color palette and a conversational voice. How instead should B2B tech companies build their persuasive brand core, positioning, and persona?
Join us on September 14 at 1 PM EST for a deep dive fireside chat on brand storytelling. Leading the conversation will be (insert panelists' names and titles here). Listen in as these industry experts share insights that will save you hours of google searches and set you on the right path quicker.
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We’ll uncover various angles on how brand storytelling sells, including:
- How brand storytelling works its magic and why it matters even more for B2B tech
- The “12 Brand Archetypes” framework to understand and build a great brand
- Why emerging companies might not succeed with a similar brand strategy as industry incumbents, and tips to find leverage amidst the competition.
- Identifying red and green flags in your current branding strategy
- A comprehensive guide to creating a brand story that sells
- Next steps in making the sale: branding applications to content marketing and more