Expert lead generation strategies for B2B marketers


The challenges that come with conceiving, planning, and executing a B2B lead generation strategy is dynamic and requires constant evaluation. 

We gathered five B2B marketing leaders and asked them to share their thoughts on:

  • Key strategies for a successful webinar
  • The future of virtual event engagement
  • Whether or not content syndication is a worthy channel
  • When to scale a campaign, and when to cut bait
  • The age old question of brand versus demand


Meet the experts in this guide

Darius Eslami Manager of Integrated Marketing at MURAL

Lisa Dawson Director of Experiential Events at PingIdentity

Will Thompson Director of Growth Marketing at Crayon

John Johansen Director of Demand Generation at Delinea

Mitch Causey Co-founder and CEO at DemandWell