Expert lead generation strategies for B2B marketers

The challenges that come with conceiving, planning, and executing a B2B lead generation strategy is dynamic and requires constant evaluation. 

We gathered five B2B marketing leaders and asked them to share their thoughts on:

• Key strategies for a successful webinar
• The future of virtual event engagement
• Whether or not content syndication is a worthy channel
• When to scale a campaign, and when to cut bait
• The age old question of brand versus demand