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The Ultimate Quickstart Guide to B2B Tech Brand Storytelling

If there's anything marketers can learn from the billion-dollar entertainment industry, it’s that everyone loves a good story. Especially for complex B2B tech, effective brand storytelling helps companies engage their audiences, and earn their business.

But telling this story is a significant undertaking that isn’t just a coherent visual and tonal identity. Brand storytelling is a methodically-planned strategy that's continually communicated, even into the future.

Inside this eBook, you'll find:

• Quick refresh on brand storytelling (and why it matters)
• 3 elements of a great brand story: the hero, conflict and big win
• 5-step guide to writing your brand story
• Industry examples to inspire
• & a whole lot more